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3 essential tools to link content/brand (Blue jeans market example) | Javier Regueira
While content marketers usually do investigate and profile their audience in order to ensure that the content delivered is top noch for them, it is much less frequent to pause and understand our brand. Exploring our brand will bring us two benefits: 1. To discover the position it occupies our clients´ minds with respect to competing brands. 2. To understand what assets (rational or emotional) may help us build our brand storytelling.
Javier